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Ecommerce Website User Expectations

Ecommerce Website User Expectations

Wikipedia defines user expectations as the consistency that users expect from products. In terms of ecommerce website design, user expectations are very important because users are known to form expectations based on their experience with similar kinds of websites. In this regard it would make the most sense to design an ecommerce website that was consistent with the prevailing norms that were indicated by research into user behavior. In other words, if your users are used to doing something one way, you should base the experience of your site to mimic that which they are already familiar to give them a sense of comfort and familiarization.

There are many expectations that users may have that can be examined. One of the most prevailing expectations of any website is load speed. In fact, people will visit a website less often if it is slower than a close competitor by more than 250 milliseconds. Fast load times should therefore be the goal of every website. But what are the user expectations of ecommerce websites specifically?

User Expectation Study for Ecommerce Websites

Below we will examine where users expect certain elements of an ecommerce website to be located based on a study done by students at Wichita State University. These aspects include where users expect the following elements:

    • Back to homepage links

    • Advertisement banners

    • Internal Links

    • External Links

    • Shopping Cart

    • Help Link

In the below illustrations, we can see how users interpreted where they believed certain elements of an ecommerce website should be located. The participants were presented with a depiction of a browser window that contained a 7x6 grid of squares. Participants were asked to move tiles that represented each of the corresponding elements (mentioned above) where they expected them to be located on a typical ecommerce web page.

The darker the shade of blue, the greater percentage a particular square was selected.

Figure 1 - Back to Homepage Links

 

 

Figure 1 Above - Back to Homepage Link

Figure 2 Above - Advertising Banners

 

Figure 3 Above - Internal Links

Figure 4 Above - External Links

Figure 5 Above - Shopping Cart

 

Figure 6 Above - Help Link

Ecommerce User Expectation Findings

As witnessed from the above illustrations that examined user expectations regarding the placement of common ecommerce web elements we see that there are relatively common expectations as to where these elements should be placed. The consistency in which participants selected the various locations for the six above-mentioned elements underscores the importance of ecommerce website design for user expectations. User expectations are an aspect of internet marketing that also is related to conversion rate optimization. Taking the guesswork out of navigating websites results in more time spent on websites, a decreased bounce-rate, and can ultimately result in more conversions (sales).

Study Review

Based on the above illustrations, we can infer that ecommerce website users expect the following:

  • Back to homepage links be located in the top left

  • Advertisement banners be located at the top of the page

  • Internal links be located on the left sidebar

  • External links be located at the right and left sides of the page

  • Shopping carts be located at the top right of the page

  • Help links be located at the top right of the page

In addition to the above expectations we can also see that the user expectations are similar for users in the four geographic regions that were used in the study – North America, Europe, India and Commonwealth. Perhaps the most indicative aspect of the study is that the participants also revealed that their expectations for the locations of the ecommerce elements were the same as where they would prefer the objects to be located. It is not surprising to see a correlation between expectation and preference as designated in this study.

About the Author

Daniel E. Lofaso is a SEO Consultant and search engine marketer for Digital Elevator. He frequently covers topics on SEO, internet marketing and conversion rate optimization.

Redefining The Future With Google Glass

By now, you’ve probably seen the video showing us the potential uses of Google Glass, the technology giant’s foray into unique methods of mobile computing. With the use of a head-mounted display attached to wearable glasses, the user can activate computer functions such as take pictures, record videos or share data with peer networks.

At first glance, it sounds like just another simple tool for entertainment and social media development. However, the speculation as to its possible uses in business operations can redefine how certain processes are executed. In a nutshell, it all boils down to the following question:

What does Google Glass mean for certain business elements?

Read on and feel free to reflect on how this revolutionary gadget might help drive your business forward.

Data Mining and Documentation

One of the key contributors to having an efficient system is ensuring that data is ready to be analysed and worked on as soon as it is acquired. For visual records, management would usually employ various camera techniques to ensure that every detail is captured. With Google Glass, the assigned supervisor can walk along the different stages of development, and they can take verbal notes about the observations they see in real time. The file can then be uploaded immediately to the company’s servers, ready to be prepared for analysis and evaluation. Internet speeds have been steadily increasing, and cloud solutions have made it possible to have access to mobile storage.

Office Training and Demonstrations

Google Glass can be utilised to provide trainees with an actual perspective of what they will experience while doing their tasks in their respective department. Trainers can display a visual demonstration which will help desensitize the experience of doing the job for the first time. The trainees can also wear the equipment themselves, and management can analyse skills and expertise based on the video recorded. We may then get to see more video manuals be incorporated into products, as it would be simpler to set up a recording of instructions.

Conferences and Client meetings

During deliberations involving company wide decisions, tension is usually alleviated when visual data is available. With Google Glass, there won’t be much need to rely on assumptions and personal conviction. A representative can show the management team the conditions in warehouses or the state of equipment still kept in stock. It’s much easier to explain a concept when the viewer can watch a scene from the same perspective.

Advertising

Companies may soon be given more opportunities to advertise their products to Google Glass users. Augmented Reality has existed for a while, and it’s just a matter of time before every brand is able conjure up their own advertising strategies based on this technology. If you want a head start against competition, it is highly suggested that you do research on the subject early in order to prepare your creative team adequately.

As with most technology, Google Glass is still cruising along its early phases of social consciousness. You can expect that the response from users will drive the developers to eventually come up with a useful version—a product that will become an essential part of your business strategy.

Author Bio Anna Francesca writes about technological developments for efficient business processes and identification of enterprise opportunities. She's also a strong supporter of leading consumer trends which bring lifestyle solutions. For thoughts on latest tech news, you may follow her on Google+.

8 Things You Should Verify before hiring a Web development company

Are you on the lookout for a good web development company? If so, you may want to verify a few things before you make your choice. Here are the top eight things to verify when looking for a web development company to hire.

  1. The previous work or portfolio of the company

Every reputable web development company that has been around for some time will have a portfolio to share with potential customers. The portfolio helps you set your expectations from the company about their creativity and quality of work. A wide variety of web designs is always preferable. The portfolio need not contain websites that are still active. There are billions of websites on the internet and many of them become inactive for various reasons.

  1. Client references

If possible, ask for some references from the company to confirm if their portfolio is original and find out how well they work.

  1. The cost to quality ratio

The rates for web design can vary wildly with different web development companies, but the cheapest service is often not the best. Before you make your choice, look at the kind of quality the company offers and see if it meets your requirements, expectations, and budget. Simply put, look at the cost to quality ratio of the company and choose one that offers the maximum bang for your buck.

  1. Maintenance requirements

Apart from affordability and expertise, it is also important to look at the maintenance aspect of the website. Website maintenance is a huge responsibility, and poor maintenance can lead to poor search engine results or, even worse, negative publicity. Look at web development companies that provide complete maintenance schedules and services for your website. If a company says that their websites are maintenance-free, think twice before choosing them. WordPress is a content management system that makes website maintenance really easy, but even it is requires regular maintenance.

  1. How well the company listens to your ideas

A well-designed website is the result of creative and expert web design and a positive collaboration with the customers themselves. There is no point in having the best web designers and developers when the company is not listening to its client and taking feedback from them.

  1. Ecommerce service availability

If you are planning to offer your customers the option to buy your products or services online, an ecommerce service is absolutely essential. Basically, ecommerce applications integrate with your website and make it more shopper-friendly. They also ensure that the transactions made by your customers are done in the safest possible environment using secured gateways. Without it, you put your website security at a huge risk and also make your company look untrustworthy. Many web development companies offer web design but no ecommerce services, so make sure you choose a company that offers it.

  1. Office location

If the web development company’s office is located nearby, you will have an easier time contacting them and also feel more confident about their service. In case of any issues, it is possible to talk to them face to face. Nevertheless, this is not a very important aspect to verify since there are a lot of good web development companies outside the country as well.

  1. Customer service

One more thing to look at is how well the web development company communicates with you. Look at how well the company listens and communicates with you; it will help you understand what kind of website you will get from them in the end.

Author Bio:-

Amy is the guest blogger who blogs on behalf of Hireawiz, the leading web design and development in phoenix. For more information please visit their website  http://www.hireawiz.com/local-services/phoenix-web-design

How Far Does Wireless DVI Extender Signal Reach

Linking computers and other devices to remote displays has become a necessary feature in many environments. Wireless DVI extender removes the cable tethering once required for remote video connections. Previously, DVI splitters were used in conjunction with wired distribution amplifiers to allow 720p and 1080p video streaming to reach distances of up to 150 feet via DVI cables. Standard video cables are no longer required; extenders are now available to transmit video connections for even greater distances over CAT 5/5e/6 cables.

Wireless DVI extenders are connected to the video source by attaching a wired video cable to a transmitter. At the remote end, a wireless receiver picks up the signal from the transmitter and connects to a television or display through another wired video cable. When connecting the extension kit, it is important to power on the transmitter first. If the receiver is powered on prior to the transmitter a proper connection may not be established. A power adapter will be supplied with the transmitter and receiver, and both will need to be connected properly for the extender to function.

Most wireless DVI extender will reach up to 100 feet in optimal situations, but the signal distance is impacted greatly when passing through concrete, brick, and steel. A good rule of thumb is to subtract 25 feet from the maximum distance for each brick or concrete wall your signal needs to pass through, and roughly 50 feet for steel reinforced walls or partitions. Wireless signals transmitting through plaster, gypsum board, fiberglass, and wood are generally not affected.

Placing the wireless DVI transmitter near the center of your facility will allow for better connectivity throughout the entire location. Unlike wired extenders, wireless models do not support distribution amplifiers, which can increase the signal length by an extra 200 feet. Wireless DVI extension kits should be kept under 100 feet to maintain adequate frame rate and audio clarity. The presence of video artifact or audio distortion at the remote display indicates a need to reduce the distance from the transmitter to the receiver.

Placing your DVI receiver near a television or display can cause interference. A six to eight inch clearance between the television or display will help prevent wireless interference. Some devices are more sensitive than others, and some trial and error may be necessary to determine the optimal distance from your display to the receiver.

Wireless interface devices have improved vastly over the years. Original wireless 802.11a devices had an estimated limitation of 65 feet, but newer wireless 802.11n devices can reach over 250 feet in most cases. As technology advances, wireless distribution amplifiers may become available for DVI connections. HDMI is currently the only wireless video technology supported by distribution amplifiers. Wireless HDMI extenders with distribution amplifiers can reach distances up to 250 feet or more in the right circumstances.  Now you should be familiar and understand the reach a DVI extender has so you can clear up room and be more orgaized in your daily life activities.

About the Author

Michael Alvarez has been working in the electronics and technology field for over 20 years.  He enjoys sharing his knowledge and expertise of DVI extender with others; while continuing to grow his knowledge.

Crucial Facts to Consider about Home phone and Internet Packages

The first thing you need to know and understand about home phone and internet packages are the different types available in the market today. When you say “broadband” this pertains to the general description of internet connections which include satellite, cable, fiber optic service and DSL. Now these are for people who have a great need for speed and who wants to be constantly connected. The dial-up is still around and people up to this day pay for them(believe it or not). You don’t want to go with dial up unless there are no other options available. Otherwise, you may want to take advantage of these various broadband connections:

The Cable Broadband

This type of broadband comes from your cable TV provider. It uses coaxial cable TV wires and has download speeds of about 3Mbps to 100Mbps.

You are at an advantage no matter how far you are from your provider, unlike a DSL. It’s also much faster than satellite or DSL and much accessible than your fiber optic broadband. Now, the bad news is that, more often than not, you share your bandwidth with other subscribers in your neighborhood, so that the more people are watching television at the same time, the slower your internet connection will become. Now, that can really be a bummer for Netflix users.

The DSL Connection

Otherwise known as the Digital Subscriber Line, it operates using regular telephone lines in order to deliver download speeds of about 25 megabits/sec. Under DSL you have two types namely the Asymmetric DSL (ADSL) and the Symmetric DSL (SDSL). The ADSL is less expensive than SDSL. It also has faster download than upload speeds. On the other hand, SDSL gives you the same upload and download speeds that is a main considerations for those who need large back up files to the cloud or VPN users.

The good thing about DSL is it’s much cheaper compared with the other broadband options and you have several providers to choose from, something you don’t get with a single fiber optic or cable provider. They also have very consistent and dedicated speeds from their line. The downside however is that it is distant dependent. If you’re miles away from the central office, you will definitely get slower connections. And DSL is relatively slower compared with other broadband types, though they’re definitely much faster than dial ups.

The FiOS

Otherwise known as fiber optic service, this is the latest among all internet connectivity types. It operates using light. They offer high fiber optic speeds of up to 300 Mbps down and 65 Mbps up.

What you will like about this is that it provides you with the highest speeds available against traditional connections like cable and DSL who are still using copper wire. Good as their high speed capability sounds, they are still available in very limited areas.

The Satellite

As the term suggests, it gives you internet feeds through the satellite dishes installed in the homes of the subscribers. Regardless of your location, it can give you speeds of up to 15Mbps down and 3Mbps up. What subscribers love about this is that it can reach areas that cable, DSL and fiber cannot. For a lot of people in the rural areas, this is their best broadband option. The downside? It’s more expensive than the other broadbands, and considerably slower as well.

Other than types of connections, you must also consider bundling factors. There are lots of home phone and internet packages out there that will give you great value for your money. Here are some suggestions on how you can better compare the best ISPs to suit your budget needs.

Speeds when Downloading and Uploading

Some people don’t care how much they are paying for their internet connection as long as they can be provided with the highest speeds available. So make sure you do a direct comparison. Choose plans that are almost identical when it comes to their upload and download speeds. There are many speed test sites you can choose from to help you make a decision. All you have to do is find your location and scroll down its’ ranking on its ISPs by speed index.

The Availability

All their great features will boil down to nothing if they are not available in your area. So first you must do some careful research on what company do this kind of service in your area. There are many websites out there who let you do this by entering your zip code. You can also look up break downs of different broadband options in DSL reports. They do this by categorization like cheapest broadband, cable providers, residential DSLs cost, ISPs who ranks on top of the list, etc. They also give you the latest peoples’ ratings when it comes to reliability, and cost-effectivity.

So start searching using these sites to make good comparisons as to which ISPs will give you the highest speeds at the lowest price. Then you may want to check out their individual websites to get the nitty gritty details about their packages to further understand the benefits, trade-offs, etc. if you choose to sign up with them.

Check out the Contract and the Price

Compare against a modem you have to rent out or something you will buy for yourself. Some companies will really charge you a fee for installation while other companies willingly do it for free. Some give great discounts when you get bundles of home phone and internet packages. Be careful though, because some only do this for a couple of months and don’t forget to check out the expiration date of the said contract. Others are willing to pay higher so they can avoid contracts that are multi-year. So do some careful thinking first so you can compare wisely.

Their Terms of Service

All providers, no matter how good their offers sound, have certain limitations that you must be aware of. An example of these are data caps which limits you to the monthly data you can consume or maybe you will be prohibited to do certain actions like running a file or web server.

Special and other Value- Added Features

Be careful when looking into these so called “special features”. It seems you’re getting a lot because they’re throwing in a lot of perks and freebies, when actually you’re really paying for them, big time. Some of these are even features you don’t really need, they are simply that- extras.

Internet Reliability

Again, all their other great features will all be for nothing if you cannot get a good connection when you have to. So for starters, you can actually go around asking your neighbors for some feedback. Or test their speeds without having to leave your seat by using the Net index from Speedtest.net.

Great Customer Service

Now, every now and then, sometimes often you encounter problems and you need somebody to confer with to help you troubleshoot connection problems. So see if they really provide good customer support when you need them the most or they’re just interested in making you sign up then leave you hanging in the air afterwards.

So make sure to do your homework first to get the best home phone and internet packages out there. Happy hunting.

About the Author

Yvonne Hart is a tech blogger from Australia. Her knowledge about consumer technology is backed up by 8 years working as a marketing professional in an I.T. distribution company. She now works as a consultant for compare broadband.

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