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How important is Responsive Design for SEO?

User responsive design is one of the hottest topics nowadays and definitely a big deal for your rankings in Google. Google likes and favors responsive designed websites. Many web professionals feel and believe that responsive design is definitely changing the way internet looks, feels, as well as works. Responsive design has a number of advantages over traditional design websites. First, responsive design is much easier to maintain. Second, responsive design doesn’t have the same canonical URL issues and at the same time you don’t have to worry about ranking issues. Third, you do not need to bother with site redirection. So, having all of these special features gives responsive design its advantaged position in the field of Search Engine Optimization (SEO).

Let us have a look at these reasons why responsive design is so well accepted in SEO sphere:

1. Search engines favor user responsive designs: Seach engines, like Google, always favor sites that opt for user responsive designs and practices because the user experience is always first and foremost in importance. The main reasons behind this special affair are that responsive designed sites have no canonical URL issues, no duplicate URL problems, and no redirect problems all of which are very important considerations in SEO. So, responsive design is definitely helpful for SEO and is cherished by Google because it benefits the end user.

2. Great Experience for Mobile Users: Responsive websites definitely deliver the best site quality experience for mobile users because the content is specifically formatted for delivery to that device.  Responsive design sites are also easier to maintain. So having a site that gets adapted to a device can automatically save time and present the same content everywhere. Therefore, it is definitely important and vital for SEO. Nowadays, more and more users are accessing mobile devices. With the introduction of mobile devices, people have become more accustomed to access the sites information while they are on the go. So, the better the end user experience is, the greater your SEO results will be. 

3. Responsive sites get better Indexing:  Today it is absolutely true that responsive websites are receiving better search engine indexing and are also ranking higher in search results. Much of the credit for this trend goes to Google algorithmic updates which have been giving favor to responsive design criteria.

4. No such issues of Content Duplication: Responsive Design is all about optimizing website content by trimming excess data that is not needed by the end user.  The delicate balance for designers, however, to insure that only the fat is trimmed without cutting away any required content. So, in order to retain a site’s SEO value, the content must be relevant and all relevant content should be pushed towards the top of the page so that it can be quickly noticed by your readers. To retain maximum SEO value, the content should be pushed above the fold for both mobile and desktop versions. In fact, search engines carefully evaluate where content is placed.  Hence, position is part of a pages SEO score. 

In summary, the SEO value of a responsive design is reliant upon the user’s experience. So, many SEO companies are opting for this design strategy and now include mobile URL's to help improve the user experience. After all, having a simple yet useful approach is all part of the responsive design paradym.

About Author: Aditi Datta is a Professional SEO strategist who works in a leading SEO Company in India. She also helped her site to grab the top-most position for some of the competitive keywords in the search engines through her research in the field of SEO.

How Google Chromecast Impacts the TV Industry

Want to show the video of your family's latest trip to the zoo on your HDTV instead of having people huddle around your tiny smartphone? Now you can stream the video right from your computer.

Google has introduced its new Chromecast, a $35 accessory that plugs into a television set. It lets users stream video, play music and share tabs from the Google Chrome browser from devices like Lenovo laptops, including the Ultrabook and IdeaPad Z400 Touch, as well as Android tablets and iPhones.

Advantages

The major selling point is that Chromecast lets users share or stream while the device can perform other tasks. The small Chromecast device plugs into a TV's HDMI port and enables a viewer to multitask on the laptop, tablet or smartphone without interrupting what's showing on the television set. Chromecast is a 2.83-inch dongle device. It can play audio/video content on a high-definition television by streaming it via Wi-Fi from the Internet or local network. Similar products include Sony's Smart Stick and Apple's AirPlay.

Chromecast comes with built-in support for Google devices, as well as its Chrome browser and Apple's iPhone, allowing almost all TVs to acquire a Google upgrade. It's easy for developers to add Chromecast to their apps. That's a win for Chromecast, which could receive more content and make apps on Google Play more unique.

The device does not offer the same things as a receiving device, such as Roku or Apple TV, but you can stream local videos to the Chromecast if the Chrome browser on your computer supports the file type. You can also display your entire desktop screen and your files on the television screen.

Chromecast is a simplified form of Google's previous foray into the living room, Google TV. For example, pay TV offerings won't be integrated into Chromecast, and there are no complicated remote controls to confuse the user. Instead, searching for and finding videos takes place on the laptop or mobile device. Chromecast simply streams media from the cloud. The user can turn on the TV by starting video playback on a tablet, for instance. The simplicity of the device makes it easy to use and reliable. The easy set up and small mobility is also a plus for most dongle devices.

Google's Chromecast syncs media playback across multiple devices. The user can launch playback of a Netflix movie using a smartphone. The phone then can be turned off, and the app can be launched on an iPad to pause the film.

Chromecast can be compared with Apple TV and its AirPlay, the model for Chromecast. A total of 12 million Apple TVs have been sold, which accounts for 56 percent of the worldwide market share. While you can find receivers to adapt an AirPlay device to other platforms, AirPlay is designed to primarily work with Apple products which, although are popular, are not owned by everybody. AirPlay also doesn't come with some advanced multi-screen Chromecast features, such as the multiple-playback feature across several devices.

Needs Improvement

Chromecast does have a few hurdles. For instance, programmers might be unwilling to give up on bundles. Cable companies, too, might block new competition from entering the market. These hurdles could mean the consumer might have to wait awhile before Chromecast is offered.

Google's main focus for the Chromecast device is an aggressively competitive price and simplicity. However, this limits a lot of the dongle's ability and opportunities to offer more services and features. Sony's Bravia Smart Stick has not yet been released, but CIO-Today.com reports it may be partnering with Viacom, a company behind many popular cable channels including Nickelodeon, MTV, Comedy Central, and BET. This would give the Sony device a score against the competition because of the partnership with major television stations. Time will tell if it can hold up against Chromecast's price and user-friendly design.

Is the TV industry willing to accept Chromecast? Direct relations with consumers could be the key. However, Google isn't motivated by money. James McQuivey, a principal analyst at Forrester Research, Inc., told The Washington Post that Google cares more about software and gathering information on consumer habits.

But, for the consumer, multitasking on a laptop while watching what's streaming on the TV probably will be the most important feature.

How Does A Coaxial Cable Work

New advancements in technology are slowly wiping out what we once deemed as “amazing” in the tech field. Bluetooth, for instance, left many in amazement a few years back, but currently, Wi-Fi seems to be taking over in almost all aspects of wireless communication. While technology is indeed changing everything, scientists seem to have had a hard time shaking off coaxial/coax cables.

You’ve probably seen them before on cable TV, or on satellites. However, not many people really understand what goes on in a coax cable and even what’s inside the sheath.

Inside The Coax Cable

 

The outer plastic sheath that you see on a coax cable covers three components inside it including: 
- Copper core
- Dielectric insulator
- Copper shield

Typically, the copper core is responsible for conducting actual electrical signals across the cable. On the other hand, the copper shield and the dielectric insulator reduce magnetic interference in the cable.

Signal Transmission in a Coax Cable


Signals are actually transmitted simultaneously on both the copper core and the copper shield. This is done so that both of these conductors generate their individual electromagnetic fields. These two electromagnetic fields eventually cancel out each other.

Once that happens, the cables can now be placed next to other sensitive electrical devices or even metallic objects, and there won’t be any worries about the cables acting like magnets and interfering with the signal in the copper core. 

Besides that, the fact that these electromagnetic fields cancel out each other means that external magnetic fields will also be prevented to some extent.

Specifications For Design of A Coaxial Cable


Even if you have the four basic elements that make up a regular coax cable, it would be difficult to control other factors like attenuation, frequency, and the power handling capability of the cable.

The construction of coax cables goes beyond the four components that it is made of. Factors such as the physical size of the cable, the outside diameter of the inner copper conductor, and the dielectric constant play an important role in the functioning of the coax cable.

Choice of impedance is also crucial when it comes to design since it directly influences the attenuation. Bell Laboratories conducted experiments in 1929 and found out that the best coaxial cable impedances suited for high-voltage applications were 30Ω, 60Ω, and 77Ω.

Coaxial cables with air as the dielectric resulted in an impedance of averagely 77Ω. However, when more effective dielectrics such as solid polyethylene or polyethylene foam are used, the impedance drops to 52-64Ω.


Today’s coax cables can operate at frequencies of up to 2.4GHz, and that makes it worthwhile for use in Radio and TV industries. They were once used for implementing computer networks, especially in the bus topology, but twisted pair cables have replaced them.

All in all, coax cables earn their popularity based on the fact that they are good at transmitting signals at a considerably high frequency with minimal interference.

About the Author 

Michael Alvarez has been working in the electronics and technology field for over 20 years. He enjoys sharing his experence with coaxial cable with others; while continuing to grow his knowledge.

How Far Does Wireless DVI Extender Signal Reach

Linking computers and other devices to remote displays has become a necessary feature in many environments. Wireless DVI extender removes the cable tethering once required for remote video connections. Previously, DVI splitters were used in conjunction with wired distribution amplifiers to allow 720p and 1080p video streaming to reach distances of up to 150 feet via DVI cables. Standard video cables are no longer required; extenders are now available to transmit video connections for even greater distances over CAT 5/5e/6 cables.

Wireless DVI extenders are connected to the video source by attaching a wired video cable to a transmitter. At the remote end, a wireless receiver picks up the signal from the transmitter and connects to a television or display through another wired video cable. When connecting the extension kit, it is important to power on the transmitter first. If the receiver is powered on prior to the transmitter a proper connection may not be established. A power adapter will be supplied with the transmitter and receiver, and both will need to be connected properly for the extender to function.

Most wireless DVI extender will reach up to 100 feet in optimal situations, but the signal distance is impacted greatly when passing through concrete, brick, and steel. A good rule of thumb is to subtract 25 feet from the maximum distance for each brick or concrete wall your signal needs to pass through, and roughly 50 feet for steel reinforced walls or partitions. Wireless signals transmitting through plaster, gypsum board, fiberglass, and wood are generally not affected. 

Placing the wireless DVI transmitter near the center of your facility will allow for better connectivity throughout the entire location. Unlike wired extenders, wireless models do not support distribution amplifiers, which can increase the signal length by an extra 200 feet. Wireless DVI extension kits should be kept under 100 feet to maintain adequate frame rate and audio clarity. The presence of video artifact or audio distortion at the remote display indicates a need to reduce the distance from the transmitter to the receiver. 

Placing your DVI receiver near a television or display can cause interference. A six to eight inch clearance between the television or display will help prevent wireless interference. Some devices are more sensitive than others, and some trial and error may be necessary to determine the optimal distance from your display to the receiver.

Wireless interface devices have improved vastly over the years. Original wireless 802.11a devices had an estimated limitation of 65 feet, but newer wireless 802.11n devices can reach over 250 feet in most cases. As technology advances, wireless distribution amplifiers may become available for DVI connections. HDMI is currently the only wireless video technology supported by distribution amplifiers. Wireless HDMI extenders with distribution amplifiers can reach distances up to 250 feet or more in the right circumstances.  Now you should be familiar and understand the reach a DVI extender has so you can clear up room and be more orgaized in your daily life activities.

About the Author

Michael Alvarez has been working in the electronics and technology field for over 20 years.  He enjoys sharing his knowledge and expertise of DVI extender with others; while continuing to grow his knowledge.

How can your Business Benefit from IVR Solutions?

Technological advances are fantastic for consumers who love to keep up to date with trends in smartphones, laptops, game consoles and so on, but for businesses, advances in technology can make the difference between them expanding their horizons with an increase in profits and the improvement of the customer experience, and failing to meet expectations and targets and suffering as a result.

The use of Interactive Voice Recognition (IVR) technology has been growing significantly throughout the world of business in the last few years, and has become increasing popular in technology. For example, IVR has been used for satellite navigation systems and smartphones recently, and telephone banking has become more customer-friendly since IVR has enabled customers to be authenticated and identified by the voice system taking details such as date of birth and address details before sending them through to the call centres.

In call centres with extremely high call volumes, IVR is the perfect solution. If your call centre has a number of different services, it can sometimes be a time wasting issue if your call team have to keep forwarding calls and redirecting calls to the correct section. With IVR, the system becomes the middleman, ensuring that every call goes to the correct location within the business, enabling for higher productivity from each department as a result of being able to focus purely on their ownInteractive voice response individual departmental customers and tasks.

For some queries, IVR could cut out the need for human contact at all. If the customer needs a certain query answering, the voice response technology could direct them to a pre-recorded answer to the query, cutting out the need to wait in line to talk to call centre staff, and to get the answer to their question as quickly as possible. When it comes to improving customer service, IVR can be hugely beneficial to your business.

Here are a few of the most popular uses for IVR in business:

  • Mobile – Topping up Pay-As-You-Go phone accounts, registering and purchasing mobile phones including mobile phone products including ringtones, cases, games and logos
  • Banking – Account enquiries including making payments, registering cards, balance enquiries
  • Retail – Including making orders, bookings, credit card payments, issuing refunds, etc.
  • Utilities – Including meter readings, account balance, history of account, payments
  • Travel – Weather, ticket bookings, flight information, train enquiries, etc.

As most businesses will know, running a contact centre is an expensive task, but with IVR technology, calls don’t have to be wasted on dealing with simple enquiries, and call centre staff and get back to making sales and upselling products and services in order to make up for having to deal with the enquiries they shouldn’t have had to be dealing with in the first place. Reducing the average cost per call handled is a priority of all call centre businesses, and IVR allows for this to become a reality.

Applying IVR enables your business to develop and deploy new call services faster and cut operational costs, which in turn improves the job satisfaction of your call centre staff, who would much rather be dealing with customers who want to purchase goods and services rather than deal with small issues that could be dealt with by voice recognition technology. IVR allows management to customise the system to suit their needs and monitor call process from a desktop. Maintenance is also possible from a laptop, including debugging services as and when they go wrong. Having flexibility in your systems is a luxury in business, and is one of the biggest advantages of operating interactive voice response technology as an integral part of the operation of your business.

About the Author

Katie Matthews is a Marketing Executive at C3 a specialist in multimedia platforms for mass call handling and interactive messaging services in the UK.  Katie writes about topics covering technical applications, managed hosting and communications systems for business.